Your Destination for Sparkle, Giving, and Celebration This Season

The holidays are almost here — and Spicer Cole Fine Jewellers is sparkling brighter than ever. From special sales and charitable giving to festive events and community partnerships, there’s so much happening in-store and online this season.

Here’s a look at all the ways you can experience the holiday magic at Spicer Cole in Fredericton and Saint John this November and December.

◇◇◇

1. Black Friday at Spicer Cole

Black Friday One-Week Sale, Starting Friday, Nov. 28

The biggest shopping event of the year is back — and it’s shining brighter than ever! Join us for a Black Friday celebration, with exclusive discounts on our favourite picks from across our fine jewellery and watch collections.

Whether you’re looking for the perfect gift or treating yourself to something special, you’ll find timeless treasures and unbeatable value throughout the store.

Don’t miss this opportunity to shop early, save big, and make your holidays sparkle.

2. The Gold Rush Is Here!

The price of gold is at a record high — which means there’s never been a better time to sell your gold at Spicer Cole, Atlantic Canada’s most accredited gold and diamond store.

Whether you’re ready to part with heirlooms or trade in your unworn jewellery for something new, our experts will evaluate your gold and diamonds with care and integrity — and offer you maximum value on the spot.

Choose a cash payout or in-store credit, and for a limited time, enjoy an extra 30% more in-store credit when you sell your gold!

Want to learn more?
Join our Facebook Live on November 13 to see exactly how the process works.
Visit us in-store in Fredericton or Saint John.
Learn more online about selling your jewellery.

3. Ornaments for a Cause

Give back while you decorate this season with our Ornaments for a Cause fundraiser.

From now until December 23, 2025, for just $20, you can take home a sparkling snowflake ornament that supports local charities:

• Fredericton proceeds: Fredericton Food Bank
• Saint John proceeds: Romero House

These ornaments are a beautiful way to spread holiday cheer while making a difference in your community. Pick yours up in-store today and join us in supporting these meaningful causes.

4. We’re Going Live!

This month, catch us on Facebook Live as we talk about the Gold Rush, community giving, and how Santa Cole is coming to town!

Fredericton Facebook Live: Gold Rush & Community Giving!
Now is the time to sell your gold! The price of gold is at a record high, which means you can get record-high value for your jewellery from Atlantic Canada’s most accredited diamond and gold store.

Join Stephen and the team live from Fredericton to learn why now is the best time to sell your gold — and how to get started at Spicer Cole for a cash payout or in-store credit. Plus, they’ll be talking all about our community giving initiatives, including the holiday toy drive and ornament campaign.

When: November 13, 12:00 p.m. ADT
RSVP to the Facebook event

Saint John Facebook Live: Santa Cole is Coming to Town!
Join us as we celebrate customer appreciation season, share a sneak peek at exciting events and surprises coming this December, and spread some early festive cheer.

It’s the perfect way to kick off the holidays — with sparkle, smiles, and maybe even a few ho-ho-holiday hints!

When: Nov. 19 at 12:00 p.m. ADT 
RSVP to the Facebook Event

5. Holiday Toy Drive

Help us spread the holiday magic by giving back this season!

From November 28–30 (Black Friday weekend), drop off a new, unwrapped children’s toy at Spicer Cole Fine Jewellers in Fredericton or Saint John, and you’ll be entered to win a pair of Corona diamond earrings — 10 carats, valued up to $1,499. (Our very own Cam is donating a dozen toys himself!)

We’ll continue collecting toys until December 13, with another holiday prize draw for December donations. These toys will be going to support local charities in New Brunswick, like the Saint John Salvation Army

Celebrating Local, Celebrating You

For over 30 years, Spicer Cole Fine Jewellers has proudly served the people of New Brunswick with timeless craftsmanship, exceptional service, and a passion for celebrating life’s special moments.

This holiday season, we invite you to shop local, give meaningfully, and sparkle brightly with Spicer Cole.

Visit us in-store in Saint John or Fredericton, or explore online at spicercole.com.

Happy Holidays from all of us at Spicer Cole Fine Jewellers!